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Wednesday, July 7, 2010

Google ratifies that there won’t be Nexus 2 or Chrome OS ultra-portables

According to recent the statements of Erich Schmidt, Google’s CEO, they aren’t thinking about Nexus One’s successor or an ultraportable of their own trademark with Chrome OS. Google is focusing and working 100% in Android. Therefore it’s withdrawing itself from mobile’s selling.

They explain that Nexus One’s aim is pushing the platform and setting the bases for Android phones. For Google it has been successful, even though sales weren’t as high as expected. They, even had to shut down the distribution from the online store.

On the positive side, we can say that there have been manufactured many successful mobile phones around Nexus One (Desire, Incredible, even Evo 4G), and it has made their rivals within Android to raise their levels: Samsung family, Galaxy S; or the new Motorola’s Droids. I´m sure that the iPhone 4 has been improved also by the impulse of this new Android phones.

Those are some of Erich Schmidt’s statements for an interview with Telegraph:
"The idea a year and a half ago was to do the Nexus One to try to move the phone platform hardware business forward. It clearly did. It was so successful, we didn’t have to do a second one. We would view that as positive but people criticized us heavily for that. I called up the board and said: ‘Ok, it worked. Congratulations – we’re stopping’. We like that flexibility, we think that flexibility is characteristic of nimbleness at our scale."

Chome OS´s story not to be repeated.

Google is a company characterized by taking decisions on time, which makes them becoming better and better in the different markets in which they move and, probably, their experience in the cell phone world has make them decide that they won´t have their own ultraportable with Chrome OS.
However, they consider very productive chosing important and close partners as Motorola or HTC in phones, that´s why as they have clear basic technical specifications to fulfill, they are already working with two undisclosed companies. We will see Microsoft´s reaction when they are revealed.

On the other hand, Erich Schmidt had also stated that thay are looking for a rival for iTunes with Google Music and it will be released at the end of this year. So this is more than confirmed.

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