There had been several attempts to develop an e-reader capable of rendering color but they didn´t have the development needed to overcome some of the barriers of digital ink as limited color gamma, slow refreshing rates or any other related problem.
At Qualcomm, they claim that this technology will be in the market at the end of this year. But they haven´t said the exact date. So, for the moment, we have to wait but, undoubtedly, it will be worth it considering its great characteristic of this reflective screen.
Qualcomm expects to open a new world of possibilities to multimedia rendering to devices such as e-readers and also to the mobile and smarphone world due to its low battery consumption.